Small business marketing strategies for 2017

**Small Business Marketing Strategies for 2017: Drive Success with These Proven Tactics**

Introduction

In today's fast-paced digital landscape, small businesses must utilize innovative marketing strategies to cut through the noise and capture the attention of their target audience. By implementing a mix of online and offline tactics, businesses can effectively reach, engage, and convert leads into loyal customers in 2017.

1. Boost Your Online Presence

In 2017, establishing a strong online presence is crucial for small businesses. Start by building a user-friendly website that represents your brand effectively and showcases your products or services. Optimize your website for search engines by incorporating relevant keywords, meta descriptions, and alt tags. Utilize social media platforms like Facebook, Instagram, and LinkedIn to engage with your audience, share valuable content, and drive traffic to your website.

2. Deploy Content Marketing Strategy

Content marketing continues to be a dominant force in digital marketing for small businesses in 2017. Create a content calendar outlining topics relevant to your audience and industry. Develop high-quality blog posts, videos, infographics, and case studies that provide value and address the pain points of your target market. Ensure your content is shareable across social media platforms to increase reach and engagement.

3. Leverage Email Marketing

Email marketing remains a cost-effective and powerful tool for small businesses in 2017. Build an email list of leads and customers, segment them based on their preferences, and send targeted and personalized email campaigns. Use automation tools like Mailchimp or HubSpot to streamline your email marketing efforts and track important metrics such as open rates, click-through rates, and conversions. Remember to provide valuable content, offers, and relevant updates to keep your subscribers engaged.

4. Engage in Influencer Partnerships

Collaborating with industry influencers can significantly amplify your brand's reach and credibility in 2017. Identify influencers who align with your brand values and have a strong following in your niche. Establish mutually beneficial partnerships through sponsored posts, product reviews, or social media takeovers. Measure the success of these collaborations by tracking key performance indicators such as follower growth, engagement rates, and website traffic driven by influencer content.

5. Implement Local SEO Strategies

For small businesses targeting local markets, optimizing for local search engine optimization (SEO) is essential in 2017. Claim and optimize your Google My Business listing, ensure your business information is consistent across online directories, and solicit positive reviews from satisfied customers. Create location-specific content on your website, such as landing pages and blog posts, to enhance your visibility in local search results and attract nearby customers.

What Role Does Social Media Marketing Play in Small Business Growth?

Social media marketing is a pivotal component of small business growth in 2017. Platforms like Facebook, Instagram, Twitter, and LinkedIn offer cost-effective ways to reach and engage with a targeted audience. By consistently providing valuable content, interacting with followers, and running targeted ad campaigns, small businesses can increase brand awareness, drive website traffic, and generate leads. Leveraging social media to showcase products or services, share customer testimonials, and participate in industry conversations can foster customer loyalty and enhance brand credibility.

3 Outbound Resource Links:

1. Email Marketing for Small Businesses 2. Social Media Content Strategy Guide 3. Influencer Marketing Tips for Small Businesses Lead generation graphic designLead generator software roofingFacebook lead generation privacy policyWhat is the importance of marketing plan in a businessBest hvac lead generation